Trunk Club is a personal stylist website for men that matches time-poor shoppers with an online stylist.

Trunk Club is a personal stylist website for men that matches time-poor shoppers with an online stylist.

It’s an interesting service and is executed well – the picture-led process is very simple and shoppers just have to click on different images. The shopper decides whether they’re ‘clueless’, ‘confident’ or ‘aficionado’ based on three images, and the site presents them with a range of looks that chime with their personal style.

They choose retailers they shop with, add their measurements and are assigned an online fashion expert who will send them a selection of outfit options. Delivery and return postage is free.

John Lewis is working on a similar womenswear concept, and it’s easy to see why these sorts of services are a great idea. Online shopping is easier in many ways than store shopping, but the breadth of choice can be overwhelming for some – this level of personalisation will change the way online operators interact with their customers.