Blackwell's woos students with beer mat promo

Academic bookstore Blackwell's has launched its biggest-ever back-to-uni campaign, offering student savings of more than£50 over the year.

The bookseller will participate in a discount booklet scheme, targeting approximately 2.5 million students. It also plans to distribute its own voucher booklet to students.

As part of the new term promotion, entitled Student Life Support, the retailer's name will also feature on beer mats in student union bars.

A spokeswoman said: 'We wanted to find a way to reach students within a relaxed environment, and beer mats offered us this opportunity.'