Birthdays grows profits and sales

Card retailer Birthdays increased profits and sales last year, according to documents filed at Companies House.

Pre-tax profits at Birthdays rose by 20 per cent to£7.5 million in the year to June 30 2002. Sales grew by 4 per cent to£141.9 million.

The retailer plans to install revamped Partyland areas in Birthdays stores, modelled on the standalone Partyland shop that opened in its Solihull store last year.

Birthdays has also been opening retail park stores, including one in Nottingham.