Best-ever trading day for New Look

Value fashion retailer New Look enjoyed its best trading day ever last month with record turnover on the first day of the Sales.

Chief executive Stephen Sunnucks said that trading on December 27 had been exceptional and the retailer gauged a shift in spending patterns between the pre-Christmas period and the Sales.

'Usually the Saturday before Christmas and the first day of the Sales are about the same, but this year the first day of the Sale was 16 per cent higher than the Saturday before Christmas,' said Sunnucks.

He said the change in spending patterns had meant margins were affected by going into Sale with a higher stock level than expected, but that the Sale's success meant stock levels are now in good shape.