Behar to open in House of Fraser

Scottish carpet and flooring retailer Behar has teamed up with House of Fraser (HoF) to open its first department store concessions.

Behar managing director Martin Slater believes the link-up will take Behar a step closer to becoming the UK's largest independent flooring retailer, with the potential to boost its turnover from£13 million to more than£20 million.

'This is a tremendous opportunity for both Behar and House of Fraser,' said Slater. 'We are a very good fit because HoF's customer profile is very, very close to ours.'

House of Fraser said flooring was not a new category because it already carried own-bought merchandise, but the deal provided the 'best all-round solution for the business.'

Behar has concessions in Reid Furniture and Sterling of Tillicoultry stores, as well as eight standalones. Under the deal, a carpet, rug and flooring offer branded 'Behar at House of Fraser' will debut in 20 stores on October 1.