Sweaty Betty, Chief Executive Officer

Julia Straus

Julia is the CEO of British activewear brand Sweaty Betty. Prior to joining Sweaty Betty, Julia was CEO of Tula, an innovative digital US beauty brand with a wellness focus, where she helped rapidly scale Tula’s digital business. She holds a BA from Princeton University and an MBA from Harvard Business School. Julia relocated to London from New York last year with her husband and two-year-old daughter. 

“Our mission at Sweaty Betty is to empower women through fitness and beyond. I’m passionate about helping women advance their careers so we can see more talented females in leadership roles in retail. It’s time to drive change for the next generation of leaders.”