Foetex, Chief Executive 

Anja Madsen is chief executive of Foetex, a Danish supermarket retailer. Previous to that role, she was in the UK for 26 years. Anja first came to the UK from Denmark to complete a BSc in Economics from London School of Economics, followed by a role in strategy consulting with Monitor Group and an MBA from INSEAD.

For the most recent 13 years, she was at Tesco and Sainsbury’s in roles across strategy, online, transformation and retail. She is a non-executive director in two Danish companies: Lemvigh-Muller (Denmark’s largest DIY wholesaler) and Demant (a C25 medtech company specialising in hearing health). On a personal level, she is married to David Howie, with whom she has two little “Viking” boys.


Anja says: “It’s incredibly exciting to be a Be Inspired ambassador – supporting and encouraging women to succeed in retail is very close to my heart! We all play an important part in helping each other.”