Watches of Switzerland Group, Director of Investor Relations and Corporate Affairs

Allegra has over 20 years’ experience in the retail, fashion and luxury goods sector across investment banking and corporate roles in Italy and the UK.

She graduated from Stanford University with a degree in Economics and a minor in French, after which began her career at Prada headquarters in Milan, Italy working on new business development, strategy and M&A. After moving to London three years later, Allegra entered the world of investment banking, initially working at Lehman Brothers as an equity research analyst across the Retail, Luxury and Sporting Goods sectors, with similar roles held thereafter at Nomura and Cantor Fitzgerald. She returned to the corporate world after thirteen years in the capital markets to join Mulberry as Head of Strategic Planning and Investor Relations, where she helped implement a direct to consumer, omni-channel strategy in Asia with the acquisition of distribution rights and establishment of company-owned operations in Japan, Korea and China.

Allegra Perry Headshot (3) (1)

 

Allegra joined the Watches of Switzerland Group in January 2020, where she is Director of Investor Relations and Corporate Affairs. She lives in London with her husband and three children.