Fanatics, Interim Marketing Director

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Alison Lancaster is currently marketing director at House of Fraser, responsible for the brand, marketing and creative transformation, following her role as interim chief customer officer last year.

Previous positions include senior leadership interim, pioneering, turnaround and transformation roles at retailers including John Lewis, Harrods, Debenhams and Morrisons, and leading lifestyle brands Charles Tyrwhitt, White Stuff, Bravissimo and Bonmarché.

Did you know?

Alison kicked off her retail career at Guernsey Flowers Direct where she was marketing and operations director.