BDO High Street Sales Tracker

Like-for-like sales figures for the week ending February 20, 2011

Non-Fashion -5.4% up
Fashion -6.8% up
Homewares -12% up
Non-store +32.6% up

Non-fashion

Apart from a very late Valentine’s boost that helped gifting, most non-fashion sectors remained negative.

Fashion

Fashion suffered a bad week with sales turning negative for the first time this year. Demand was reported to be soft in most categories with mainstream stores suffering most.

Homewares

Homewares demand continued to retreat, with takings remaining firmly negative, although there was a slight improvement in areas such as furniture and textiles.

Non-store (mail order, online)

Sales made through non-store channels were slightly below average, with big-ticket purchases suffering the most.

SOURCE

Data and commentary supplied by Don Williams, head of retail at BDO. To join or find out more about the index, please contact don.williams@bdo.co.uk.