BDO High Street Sales Tracker

Like-for-like sales figures for the week ending January 9, 2011

Non-Fashion +29.7% down
Fashion +35.1% down
Homewares +27.9% down
Non-store +21% up

Non-fashion

Impressive results were achieved in all non-fashion categories except cold weather-related products.

Fashion

The huge momentum in fashion from last week continued with excellent gains in most categories. Weak comparisons aside, the heavy use of promotions encouraged trade, with lifestyle and formalwear doing well.

Homewares

Gains across homewares were less impressive than those made in other sectors, but they were still nevertheless up strongly. Big-ticket items sold well ahead of the VAT rise.

Non-store (mail order, online)

Non-store takings increased by lower than average with sales failing to outperform other forms of retail for the first time.

SOURCE

Data and commentary supplied by Don Williams, head of retail at BDO. To join or find out more about the index, please contact don.williams@bdo.co.uk.