BDO High Street Sales Tracker

Like-for-like sales figures for the week ending January 2, 2011

Non-Fashion +1.9% down
Fashion +11.4% down
Homewares +15.8% down
Non-store +62.1% up

Non-fashion

A modest improvement was witnessed across non-fashion but sales were relatively subdued in most categories. Luxury and gifting posted the strongest results.

Fashion

After being seriously affected by the snow, fashion experienced a strong uplift with many stores recovering a significant proportion of lost trade.

Homewares

VAT-stimulated purchasing coupled with the usual new year boost helped drive strong sales across homewares. Demand for general household items, linen and cookware was particularly buoyant.

Non-store (mail order, online)

Outstanding results were achieved across non-store channels with sales soaring in most categories.

SOURCE

Data and commentary supplied by Don Williams, head of retail at BDO. To join or find out more about the index, please contact don.williams@bdo.co.uk.