BDO High Street Sales Tracker

Like-for-like sales figures for the week ending Sunday, November 7, 2010

Non-Fashion +1.0% up
Fashion +0.4% up
Homewares +4.4% up
Non-store +13.4% up

Non-fashion

Non-fashion just about reached positive territory but sales were subdued in most categories. Gifting and leisure struggled, while health and beauty also underperformed.

Fashion

Fashion sales slowed appreciably, notwithstanding some strong promotion driven results, with many stores suffering from a lack of footfall.

Homewares

Takings across homewares continued to remain upbeat assisted by some evidence of pulled forward demand arising from the looming VAT rise.

Non-store (mail order, online)

Non-store growth was somewhat lacklustre with signs of a significant easing off in demand compared with recent weeks.

SOURCE

Data and commentary supplied by Don Williams, head of retail at BDO. To join or find out more about the index, please contact don.williams@bdo.co.uk.