Online fashion retailer ASOS.com is to launch a menswear catalogue this week.
The revamped its biannual menswear magazine is to be mailed to existing customers and distributed via fashion publications. Previously, menswear was showcased in the women’s catalogue.
The menswear title will showcase Asos’s in-house and third-party designed men’s collections.
The magazine will have a print run of more than 500,000 and will be mailed to Asos’s menswear customers. Copies of the magazine will also be included in the July issue of men’s monthly FHM.
Asos’s new-look title is printed on high-quality paper and features photography by Helen McArdle and styling by Susie Lloyd.
The first issue will include an interview with Alex Turner, the lead singer of The Arctic Monkeys.
The magazine’s re-launch coincides with a new Asos press advertising campaign.