Home Retail has revealed a new leadership structure for its flagship Argos business following the promotion of its former managing director John Walden to group chief executive.

Argos commercial director David Robinson has moved up to the newly created role of Argos chief operating officer. Reporting to Walden, he will be responsible for the delivery of commercial strategy as well as day-to-day operations.

The retail operations, marketing, finance and human resources teams will also now report to Robinson.

Argos digital director Bertand Bodson has been promoted to the new role of chief digital officer for Home Retail Group.

He will continue to lead Argos’s digital strategy, including digital development, trading and other functions, catalogue and new media, and the overall commercial and financial performance of the digital business.

He will assume broader responsibility for Argos information systems and for the expanding digital strategies across the group.

In his new position as group chief executive, Walden will “continue to provide guidance to Argos, particularly on its strategic direction, transformation priorities and cultural development,” Home Retail said.

Walden said: “As I step into the new role, it is critical that Argos continues its current positive trading momentum and delivers on its ambitious transformation plan.

“I will naturally remain involved with Argos and be committed to the success of that plan. The restructuring of the Argos leadership will help strengthen that team as they assume some of my former responsibilities.

“I am delighted that David and Bertrand have proven their readiness for further responsibilities.

“David has led a substantial upgrade in the capabilities of the Argos trading function in the past two years, and the strong trading performance of the business over that period is a reflection of his leadership.

“Bertrand, having joined Argos only last year, has significantly elevated the vision and digital capabilities of Argos as a whole, and overseen good progress across digital channels.”