Ann Summers has launched a shop on eBay which gives it a platform to trade overseas.
The branded eBay store will enable the lingerie and sex toy retailer to reach a wider audience. Ebay UK has more than 20 million visitors and 150 million buyers globally.
Ann Summers will sell a selection of lingerie, sex toys, hosiery, fantasy dress and erotic apparel on the eBay store.
The partnership kick-starts a further move into international for Ann Summers next year.
Ann Summers managing director Vanessa Gold said: “With the popularity of the eBay marketplace and the proven success with other retailers, the launch of Ann Summers on eBay UK is an exciting prospect for the brand and a fantastic opportunity to expand our ecommerce footprint.
“Over the past 12 months, eBay UK have seen more than 1.4 million unique search attempts for Ann Summers, so clearly the demand for our product is there.“