Although online retail is becoming increasingly prevalent, bricks-and-mortar sales still make up the bulk of revenue for many retailers.

Equipping staff with mobile devices can generate sales

As in-store technology continues to develop, how can retailers ensure their in-store technology makes the customer’s experience as positive as possible?

Raj Parmar, head of mobile at technology solutions provider Box Technologies, says that equipping store staff with mobile point-of-sale devices can help to empower staff whilst simultaneously improving customer experience and loyalty.

Parmar says: “Stores might be slicker and more interactive than ever, but retailers still haven’t fixed consumers’ age-old complaint – queuing.

Today’s shopper expects service to be instantaneous and, as a predominant cause for abandoned purchases, retailers cannot afford to ignore the cost, both to revenues and brand loyalty, of lengthy queues in-store.”

Equipping staff with mobile point-of-sale devices will allow them to speed up purchases by taking the full functionality of a till to where the customer wants to shop and pay.

It also puts the customer at the centre of each encounter and gives staff immediate access to product and stock data.

Mobile point-of-sale reduces wait time for shoppers as well as helping store staff cross-sell and up-sell. “Giving staff immediate access to this information will enable them to save sales that may otherwise have been lost, increasing revenue whilst simultaneously improving and personalising customer service,” says Parmar.

Mobile points of sale affords staff the flexibility to deliver a more personalised service, as well as helping to ensure they are able to respond more quickly to shoppers, reducing queues and speeding up transaction times.