Amazon UK celebrates its 15th birthday today. Retail Week takes a look at some of the biggest selling products at the UK’s largest etailer.

Xavier Garambois, Vice President of EU Retail at Amazon said: “Since starting out as an online bookseller in 1998, has expanded year on year and now offers customers more than 100 million products across more than 30 stores.

“The bestsellers help to tell a story of the phenomena that have gripped the UK, from the big game changers in entertainment to innovation in products for the home and the rise of celebrity chefs.”

Bestselling products of all time on (in alphabetical order)
Call of Duty franchise  
Fifty Shades Trilogy
Harry Potter
Hunger Games Trilogy
Just Dance franchise (Wii)
Kindle devices 
Millennium Trilogy 
SANDISK 8 GB Memory Card in Frustration Free Packaging
Twilight Saga
Wired-up HDMI to HDMI Gold Plated Connectors 


Fastest selling products of all time on
Overall fastest selling product of all timeHarry Potter and the Deathly Hallows (print book)
Fastest selling album of all timeOne Direction – Midnight Memories
Fastest selling book of all timeHarry Potter and the Deathly Hallows
Fastest selling DVD of all timeHarry Potter and the Deathly Hallows Part 2
Fastest selling video game of all timeGrand Theft Auto V  


Bestselling artists of all time (all formats)
The Beatles
Lady Gaga
Michael Bublé

“Adele’s achievement in securing both the best-selling artist title and the top two best-selling albums of the past 15 years on is remarkable,” said Paul Firth, head of music at


Bestselling books of all time by Title (physical books / Kindle books combined)
Fifty Shades of Grey – EL James   
Fifty Shades Darker – EL James   
Fifty Shades Freed – EL James   
The Girl with the Dragon Tattoo (Millennium Trilogy Book 1) – Stieg Larsson
The Girl Who Played with Fire (Millennium Trilogy Book 2) – Stieg Larsson
The Girl Who Kicked the Hornet’s Nest (Millennium Trilogy Book 3) – Stieg Larsson
The Hunger Games – Suzanne Collins  
Life Of Pi – Yann Martel   
The Hundred-Year-Old Man Who Climbed Out of the Window and Disappeared – Jonas Jonasson
Harry Potter and the Deathly Hallows (Book 7) – JK Rowling

“Of all the millions of books customers have purchased in the past 15 years, it’s fascinating to see which have proved most popular with the British public,” said Darren Hardy, books manager at “Sales of Kindle books have been hugely influential in determining these rankings, with EL James’ sales on Kindle for the 50 Shades Trilogy cementing her place as our most successful author ever.”


Bestselling DVDS of all time 
Mamma Mia!  
Harry Potter And The Deathly Hallows Part 2
The Inbetweeners Movie 
Toy Story 3  
Planet Earth : Complete BBC Series (5 Disc Box Set)
Harry Potter and the Half-Blood Prince
Downton Abbey - Series 1 
The King’s Speech  
Michael McIntyre Live 2009: Hello Wembley!
Harry Potter - The Complete 8-Film Collection

“The singing may not always have been of the highest quality, but Mamma Mia! really captured the hearts of the UK’s film enthusiasts,” said Zak Watts, DVD category manager at “It’s no small feat to beat the long-awaited final instalment of the Harry Potter series into second place. It’s also great to see the long-lasting legacy which Sir David Attenborough’s Planet Earth will have on this and future generations of families, with so many UK households having a copy.”


Bestselling video games of all time (cross platform)
Call of Duty: Modern Warfare 2
Call of Duty: Black Ops
Call of Duty: Modern Warfare 3
Grand Theft Auto 5
Call of Duty: Black Ops II
FIFA 10 
FIFA 13 
FIFA 12 
The Elder Scrolls V: Skyrim
Zumba Fitness

Call of Duty, Grand Theft Auto and FIFA are three of the largest entertainment franchises in the world, so it’s no surprise to see them dominating the top ten bestselling games chart,” said Ketu Patel, video games & software category manager at “The success of Skyrim suggests that there is a real appetite for epic fantasy games, whilst Zumba Fitness’ appearance in tenth place shows just how big Nintendo Wii’s fanbase is in the UK.”

Amazon UK's 15th birthday: 15 ways the etail giant changed the retail landscape