Amazon Prime Day sales could be hampered by changing customer behaviours

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Experts have said changes to consumer behaviours driven by the pandemic, combined with the shifting date of the event, could hamper sales at this year’s Amazon Prime Day.

Last year, Prime Day was moved to mid-October as Amazon introduced policies to receive increased volumes of items that were in demand from consumers stuck at home. As a result, shipment of non-essential goods was restricted, as well as advertising around these items. 

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