Airport stores specialist Alpha Retail has unveiled a specialist bookshop fascia that will be rolled out as premises become available. The first two Bookbound stores have opened in terminals one and two at Birmingham International Airport, and are backed by a promotional Web site - www.bookbound.co.uk. Alpha Retail runs more than 90 stores under fascias including World News and Sunglasses Studio.
Marketing manager Ben Deller said the 800 sq ft (75 sq m) bookstores would benefit from Alpha's experience selling books to travellers at its CTN stores. 'Contracts are dependent on new sites becoming available, but there are plans to extend the (Bookbound) brand,' said Deller.