Fashion group Alexon will open its first pilot Transit store, selling upmarket menswear, at Bluewater within the next few weeks.
The 120 sq m shop will be a conversion of the retailer's Kaliko outlet and will carry a number of high-end streetwear brands. Alexon's existing menswear fascia, Envy, sells more mainstream labels, such as Firetrap.
The Transit shop had been expected to open before Christmas, but will now open at the end of March. The Kaliko store has been closed for the conversion work to take place.
Other Alexon stores will be converted to Transit this year.