Watch: How Cath Kidston is reaping the benefits of brand collaboration
By Roland Bodenham and Emily Hardy2016-07-26T06:00:00+01:00
- Cath Kidston has launched a two-year collaboration with Disney
- Products are due to hit Cath Kidston stores in September
- “This is an opportunity to introduce our brand to a much broader audience”
- Since the partnership was unveiled, the week-by-week sign-up to Cath Kidston’s database has increased 6,000%
Marketing director Sue Chidler explains what Cath Kidston’s new partnership with Disney means for the vintage lifestyle brand.
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