Strategy (5)
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Retail Navigator AnalysisSosandar (Strategy)
Online fashion brand Sosandar was launched by fashion journalists Ali Hall and Julie Lavington who spotted “a gap in the market” for clothing for women who had moved on from the likes of Asos, but weren’t quite ready for Bonmarché.
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Retail Navigator AnalysisEcommerce at Sosandar
Founders and joint CEOs Ali Hall and Julie Lavington have used their fashion press backgrounds to create a vibrant and engaging website and fully exploit the increased convergence of ecommerce and social media.
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Retail Navigator AnalysisTechnology strategy at Sosandar
With no legacy infrastructure, Sosandar has had the benefit of building a mobile-first platform capable of servicing high levels of site traffic. It is set to launch its first mobile app in 2023.
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Retail Navigator AnalysisSupply chain at Sosandar
While product is designed exclusively in-house, Sosandar outsources manufacturing to a range of subcontractors around the world including in India, China, Turkey and Spain.
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Retail Navigator AnalysisCustomer and marketing at Sosandar
Sosandar provides a one-stop online shop for style-conscious women who have graduated from price-led alternatives. The retailer says it offers “this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine and chic”.
