Strategy (6)
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Retail Navigator Analysis
Oliver Bonas (Strategy)
Oliver Bonas had previously set its sights on opening an ambitious 15 or so new outlets a year across the domestic market. Although it has continued to expand its store estate, growth has been at a much more subdued level in the last couple of years. Indeed, the retailer has been investing significantly in ecommerce in a bid to ‘digitalise its business’.
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Retail Navigator Analysis
Ecommerce at Oliver Bonas
So far, much of Oliver Bonas’ growth has come from store expansion. But the founder of the business, Oliver Tress, wants that to change.
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Retail Navigator Analysis
Technology strategy at Oliver Bonas
In its first two decades – the company was founded in 1993 – the focus was on store expansion, and it is only in the past few years that it has turned its gaze to the potential of technology. Now that it has done so, however, it has been quick to try new ideas.
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Retail Navigator Analysis
Supply chain at Oliver Bonas
In order to facilitate its UK expansion plans, Oliver Bonas has continued to invest in its distribution centre and IT systems in recent years. The retailer is served by a single distribution centre in Chessington, Surrey and has introduced a new warehouse management system and site logistics.
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Retail Navigator Analysis
Stores at Oliver Bonas
Following a slow-down in store openings, physical expansion was on the agenda again in FY2022.
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Retail Navigator Analysis
Customer and marketing at Oliver Bonas
Oliver Bonas is a lifestyle retailer that targets relatively affluent urban and metropolitan professionals for both self-purchase and gifting.