Victoria Thompson
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Blog Posts (64)
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In pictures: EBay launches colour swatch technology on app
Online retailer eBay has updated its fashion-focused iPhone app to include a new colour swatch search function.
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C&A puts Facebook likes on hangers
Fashion retailer C&A wouldn’t be the first retailer that springs to mind when considering innovative marketing techniques, but its latest campaign, Fashion Like, would suggest otherwise.
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Twitter success measured using Engagement Index
Most retailers will have a customer relationship management strategy in place already, but for many this doesn’t extend to social media.
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Instagram: How can retailers use the platform?
The news this month that Facebook has bought the Instagram platform for $1bn may have come as a surprise to some people.
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Ocado launches tie up with BBC Good Food
Online grocer Ocado has launched an innovative tie-up with cookery site BBC Good Food which enables customers to buy the ingredients needed to prepare recipes from the site.
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