The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week product data company Intelligent Reach is in the spotlight.

Intelligent Reach founder Steve Rivers

Intelligent Reach uses product data to improve retailers’ marketing. Co-founder Steve Rivers tells us more.

Intelligent Reach

Founded: 2012

Investment: Scottish Equity Partners have invested a multi-million pound sum.

Founders: Steve Rivers (CEO), Matt Sullivan (IT & Integration Director) & Andrew Thomas (CTO)

Retail partners: Brands including House of Fraser, Debenhams, Currys, Asda, Very.com, Halfords, Ryman, SuperDry and Argos.

What it does:

Rivers says: “Intelligent Reach connects online retailers with their consumers wherever they are. The platform creates true marketing agility to launch, monitor and optimise retailer product catalogues to over 600 pre-integrated channels world-wide; including market places, shopping comparison sites, email, affiliates, pay-per-click, retargeting and many more. Activity is optimised down to the most granular level, at product level, ensuring profitability of activity, while benchmarking pricing against named competitors and suggesting appropriate actions.”

What problem for retailers does the technology solve?:

Rivers says: “Margins are becoming ever tighter for retailers; using Intelligent Reach ensures that all online activity is profitable, managing and optimising activity at a product level. Consumer behaviour also continues to change as new online channels launch while others change their advertising formats and content required. The intelligent reach platform acts as a pivot between the retailers and the multitude of online channels available, launching new channels and/or territories at almost the touch of a button.”

More information:

www.intelligentreach.com