Mobile commerce is transforming customer behaviour and retailers must work fast to keep pace. Responsive design is one way to do this.
Currys is one of the first retailers to launch a website built using responsive design. Responsive design means retailers build one website that will work across all browsers and devices, automatically resizing to fit the space provided.
The benefits to Currys are multiple. Once the site is built the upkeep is much less; any changes or improvement s are made to one not several different sites. As shoppers adopt different devices it will become increasingly difficult to ensure a clean shopping experience across them all without responsive design.
Sites designed in this way also maintain a single URL; users have a better experience and sharing the pages via email and social media is simple.
The design of Currys new site also means that there is no need to redirect customers and there are also huge benefits for SEO, an important consideration in this market.
Currys has also embedded postcode recognition to offer a more personalised experience.