With an insatiable appetite to capitalise on what it considered hot trends, Tesco hurried into an unknown market (to the grocer) that was already saturated.
Will stores that are teched-up to the iBeacons appear any different to the customer? Maybe not if New York is anything to go by.
I write these words somewhere over the Atlantic on the way back from NRF – the US ‘Big Retail Show’ which is increasingly the big ‘Global Retail Show’ in New York.
As this year’s NRF conference winds down the delegates are turning their minds to their flights home and there is certainly a lot to digest.