Start-ups in retail technology are growing fast and Retail Week is highlighting some of the best. This week Sliide is in the spotlight.

Sliide is a mobile app that gives users tailored content and retail offers via their smart phone’s lock screen.

Sliide is a mobile app that gives users tailored content and retail offers via their smart phone’s lock screen. Founder and chief executive Corbyn Munnik explains more.

Key facts

Founded: 2013

Investment: £24,000 from UKTI’s Sirius Programme, an international graduate entrepreneur programme

Retail partners: Retailers including JD Plc and Urban Outfitters.

Founders: Corbyn Munnik, Frankie Kearney and Paul Johnston.

What it does

Sliide is a mobile app that presents users with various content and retail offers on their smartphone’s lock screen. If users are interested in the offer they can slide left to find out more, or slide right to unlock their phone as normal.

Sliide tailors the content and offers on a user’s lock screen based on their preferences. Users are also incentivized to use the app with weekly prize draws and cash rewards.

“Sliide is designed to deliver relevant content to its users, ensuring that retailers’ offers are presented to the right customers at the right time” says Sliide’s chief executive Corbyn Munnik.

What problem does the technology solve for retailers?

Mobile purchases are becoming an increasingly integral part of online retail. Retailers’ mobile offers should cater to this shift, as using social media and online advertisements does not guarantee that a retailer’s offer will reach potential customers at the right time.

Sliide gives retailers a direct channel to engaged consumers via their smart phones, enabling them to present relevant offers in a contextual environment.

“Sliide prides itself on discovery, matching a user’s interests with retailers and tailoring offers accordingly” says Munnik.

“By gauging users’ preferences as they use Sliide, we are able to offer retailers increased customer engagement and sales.”

More information: www.sliideapp.com