Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Moki is in the spotlight.   

Moki is a start-up that brings online retail into bricks-and-mortar stores using customer facing devices

Moki is a start-up that brings online retail into bricks-and-mortar stores using customer-facing devices. Chief executive and co-founder Tom Karren explains more.

Key facts

Founded: 2012
Investment: £7.4m from investors including Epic Ventures, Pelion Ventures and Allegis Capital.
Founders: Tom Karren, Ty Allen and Eric Johnson.
Retail partners: Clarks, PayPoint and Columbia Sportswear.

What it does  

Moki is a cloud-based software provider designed to help bricks-and-mortar retailers increase the flexibility of in-store displays, points of sale and digital kiosks.

Its customer-facing devices enable retailers to create an omnichannel shopping experience in-store, using Moki’s tablet devices to check inventory as well as comparing other in-store offers.

Moki’s chief executive and co-founder Tom Karren says: “Moki’s cloud-based platform gives companies total control over their digital kiosks, digital signage, POS and other interactive displays by efficiently deploying devices, keeping them running smoothly and measuring their performance in real time.”

How does the technology help retailers?

Moki’s products unify brand content across physical locations, enabling retail staff to manage and adjust the offers its software is making across all retail stores remotely.

Moki’s software is designed to be customised for the varying needs of bricks-and-mortar stores, increasing convenience for employees and shoppers alike.

As well as offering adaptable customer-facing devices, Moki offers an analytics platform to measure customer experience in store.

“By configuring devices to count human views, including distinguishing between customers who walk by, linger for a moment or interact with the device, Moki gives retailers a way to effectively and dynamically analyse, measure and refine in-store digital marketing campaigns,” says Karren.

More information: www.moki.com