Social media for retailers
Social media news
B&Q to create emotional link with Unloved Rooms adverts
DIY retailer B&Q is to launch a marketing campaign designed to create a more emotional connection between its brand and customers and put the retailer “front of mind” as a source of advice and inspiration.
Littlewoods aims to monetise Facebook with shopping tool debut
Littlewoods claims to have become the first retailer to monetise Facebook as it debuts a new interactive shopping tool.
Video: Urban Outfitters leads us to its next London store
Urban Outfitters has released a video on YouTube to promote its new Marble Arch store ahead of the opening next month.
Littlewoods to broadcast next instalment of Facebook TV show
Littlewoods is to launch the next episode of its Facebook TV show, focusing this time on gadget gift ideas for Christmas.
Toys R Us offers Facebook fans chance to star in Christmas TV advert
The retailer is offering anyone who ‘likes’ its Facebook page the chance to enter a competition to have a festive picture of them and their family featured at the end of the Toys R US advert.
Facebook to trial 'Collections' feature
Social media platform Facebook is trialling a feature which will allow users to “want” and “buy” items they see on the site.
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Play.com achieved £2m sales from Facebook in 2011
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Maplin invests £40m to improve business
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Tesco rewards Clubcard holders in Facebook promotion
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Video: Halfords launches Tour de France campaign
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Littlewoods Facebook show prompts sales spike
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Littlewoods to launch interactive Facebook TV show
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Shop Direct to close two customer service centres in outsource move
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B&Q launches female focussed ad campaign
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Shop Direct develops virtual changing room
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Tesco unveils 3D virtual fitting room
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Hobbs invests £18m to drive multichannel
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PayPal etail Awards 2012 shortlist announced
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Tesco calms Twitter fury over 'unpaid' job
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M&S online customer feedback soars
Retail surgery
Who should run social media accounts for retailers?
Who should run social media accounts for retailers?
Techology blog
Blogging the latest in e-commerce and retail technology news, in association with BT.
Comment
Comment: The online shopping experience needs human interaction
Burberry has just unveiled its latest attempt to humanise the online experience by allowing consumers to seal their electronic messages with a real kiss. ‘
Comment: It's time to assess how multichannel retail is changing
The high street has experienced dwindling sales while ecommerce has picked up the pace and posted record figures year on year - and 13.4% growth is projected in the UK for 2013.
In depth
Editorial content online: What do retailers need to know?
Sports Direct has gone one step further than integrating editorial content into its retail site and has launched a standalone sports news website.
Marks & Spencer: Twitter reactions to the autumn 2013 collection
As Marks & Spencer unveils its autumn 2013 collection, Retail Week collates comments from fashion journalists, bloggers and business correspondents.
Analysis: How social networks can play a part in making the sale
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.
