Social media for retailers
Social media news
DIY retailer B&Q is to launch a marketing campaign designed to create a more emotional connection between its brand and customers and put the retailer “front of mind” as a source of advice and inspiration.
Littlewoods claims to have become the first retailer to monetise Facebook as it debuts a new interactive shopping tool.
Urban Outfitters has released a video on YouTube to promote its new Marble Arch store ahead of the opening next month.
Littlewoods is to launch the next episode of its Facebook TV show, focusing this time on gadget gift ideas for Christmas.
The retailer is offering anyone who ‘likes’ its Facebook page the chance to enter a competition to have a festive picture of them and their family featured at the end of the Toys R US advert.
Social media platform Facebook is trialling a feature which will allow users to “want” and “buy” items they see on the site.
Burberry has just unveiled its latest attempt to humanise the online experience by allowing consumers to seal their electronic messages with a real kiss. ‘
The high street has experienced dwindling sales while ecommerce has picked up the pace and posted record figures year on year - and 13.4% growth is projected in the UK for 2013.
Sports Direct has gone one step further than integrating editorial content into its retail site and has launched a standalone sports news website.
As Marks & Spencer unveils its autumn 2013 collection, Retail Week collates comments from fashion journalists, bloggers and business correspondents.
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.