Know your customer,
control your business
Know your customer
Know your customer, control your business
In this supplement we hope to engage retailers with examples of how customer data, when collected and analysed in context, creates insight that can provide answers to the big questions in their businesses.
Rethink every aspect of your business
In today’s world, the growth in customer data is explosive across all retail channels. Analytical tools are essential to retailers’ success in leveraging this data and turning it into valuable insights.
Dunnhumby: A lifetime of loyalty?
Loyalty scheme operator Dunnhumby continues to innovate to provide Tesco and suppliers with the customer insight they need to make business-critical decisions
Social media: Why M&S is listening to the word on the web
Marks & Spencer is starting to engage with its customers online, analysing their feedback to help make commercial decisions. Joanna Perry finds out what this insight is teaching it
Marketing: The perfect message mix
Marketers have always been the biggest users of customer data. But by analysing it to create deeper insight, retailers can make their marketing budgets stretch further. Joanna Perry investigates
From insight to action
Retail is a data-rich business, but in this market it is crucial information gets turned into insight that can be acted upon at the point where it will have the greatest impact, argues Joanna Perry
The lessons to be learnt from online
Properly used, customer data gleaned online can help not only web sales but the top line across all channels, says Joanna Perry
Customer-centricity across the enterprise
Retailers make grand statements about how customer-centric their businesses are, but where can customer intelligence make the difference to top and bottom lines, asks Joanna Perry
Customers won’t put up with analysis paralysis
Customer-centricity is the buzzword for retailers who like to think that they listen to their customers. But listening is no longer enough, super-fast analysis and response is also necessary for retailers to truly meet demand.
How well do you use customer insight?
Identify where your company is on the journey to customer-centricity
Exclusive whitepapers for Retail Week readers
- Smart customer centricity: The analytical advantage
- Size Optimisation for Retailers: How to effectively stock sizes of each item in each store – into a profitable advantage
- SAS Solutions for the Grocery Industry
