CRM News
Ideal World to launch customer rewards programme
Ideal Shopping Direct is to launch a customer rewards programme for its Ideal World brand.
Perfume Shop launches loyalty card scheme
The Perfume Shop is to go live with its loyalty scheme in September and hopes at least half of its 5 million existing customers will have signed up within four years.
Superdrug launches loyalty card scheme
Superdrug is to go head-to-head with rival Boots with the launch of its own loyalty card next week.
BT Retail Week Technology Awards shortlist announced
The shortlist for Retail Week’s technology awards includes all of the big four supermarkets as well as retailers from across the spectrum of speciality retail.
Holland & Barrett pilots loyalty scheme
Health food retailer Holland & Barrett is piloting a customer loyalty programme.
Comment
A new customer is for life, not just for Christmas
As is fairly obvious, I don’t need my looks to earn my living – if I did, I’d have been through a CVA some time ago. However, I do try my best to look after myself.
In depth
How to best use the data you’ve got
Every business has piles of data, and some of it isn’t being put to as much use as it could be. Jessica Twentyman finds out how to make use of the data you already own.
Top five technology innovations for retailers
What are the most important technology innovations to have hit retailers in the past few years? Sarah Butler finds out
How to cope as budgets shrink
IT budgets have fallen to a record low. Rebecca Thomson finds out how IT directors are ensuring projects remain value for money
The not-so-usual suspects
Customers are increasingly defying stereotypes, so fitting them into traditional marketing segments is getting harder. Rebecca Thomson finds out how to deal with the changes
