A three-floor shop-in-shop from Louis Vuitton has opened in Selfridges on Oxford Street.

Luxury brand Louis Vuitton has opened a three-floor shop-in-shop in Selfridges’ Oxford Street flagship with its own dedicated entrance, just to the right of the main doors, and a circular glass lift that rotates as it rises. The space is almost discrete from the main store and has accessories on the ground floor, the men’s collection on first and “Women’s Universe” on the top floor.

Louis Vuitton has a flagship store on nearby Bond Street, but the brand considers that many of those who shop in Selfridges may not venture along the luxury thoroughfare.