US mid-market fashion retailer American Eagle Outfitters opens its first UK store tomorrow.

Shoppers will get their first glimpse of the brand at the Westfield London shopping centre tomorrow when the store opens and the shop at the Westfield Stratford mall is set to opens its doors the day after.

American Eagle Westfield Stratford

Bluewater shoppers will be able to visit an American Eagle store in that location from Wednesday next week.

Both of the London stores trade from two-floors across 10,000 sq ft with both being on the upper level of the two shopping centres.

Pride of place is given to denim with large denim shop-in-shops being a feature and with multiple fits across a range of colours and sizes.

In the mid-shop, the fit-out is a combination of grey metal and plain wood on casters, meaning that the stores can be remerchandised easily.

Commenting on the retailer’s arrival in the UK, Simon Nankervis, executive vice president, said: “The brand’s changed since 2011 and we’ve moved from being a US retailer to a global retailer.”