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Latest store design & visual merchandising news

Ted Baker Regent Street 1st floor

In pictures: Ted Baker reopens its Regent Street flagship

Ted Baker reopened its Regent Street flagship this morning – the biggest earner in its empire – following a two-week closure for a £1m refit.

Store design & visual merchandising galleries

Marks & Spencer has opened its first standalone Back to School shop, in Manchester’s Trafford Centre.

Store gallery: Marks & Spencer’s 'back to school' store a textbook success

M&S has opened its first standalone ‘back to school’ shop in Manchester and it has become the retailer’s biggest purveyor of the category.

Camper consistently manages to take a mass roll-out and then customise it. This is what has been done in the Camper store on Oxford Street and it works well.

Store gallery: Camper lights up its Oxford Street branch

Camper store designs offer consistency with subtle but effective visual merchandising variations. Their Oxford Street branch is no exception.

It is frequently remarked that an open shop entrance acts as an additional window and there can be little doubt that this is the case at the H&M flagship on Oxford Street.

Store gallery: John Lewis’ shop windows frame their retail offer

Shop windows try to grab shoppers’ gaze and framing merchandise is a striking way of doing so. Retail Week looks at John Lewis and H&M’s efforts.

This is a beguilingly simple layout but what it does do is get across the message that everything that is on view is the product of a British shoemaker and is made in Britain.

Store gallery: Joseph Cheaney’s flagship keeps its feet firmly in tradition

The upscale men’s shoe manufacturer Joseph Cheany lets customers walk a mile in their shoes with their London flagship store.

Downstairs are clothing and accessories, while the clubs and putters that might most readily be associated with the sport are all housed on the first floor.

Store gallery: American Golf’s London flagship is a monument to golf

Specialist sports retailer American Golf has opened a flagship store in the City that will provide a template for future launches.

Choccywoccydoodah is a cake and chocolate shop where everything is about the visual merchandising.

Store gallery: Choccywoccydoodah’s London store takes the cake

The cake and chocolate retailer Choccywoccydoodah’s first London store spares no expense with its Willy Wonka worthy interior.

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Store design & visual merchandising comment

Tesco Tooley St

Comment: Tesco should keep the faith with its store refresh programme

At a time when others are raising their game, slowing the store refresh programme at Tesco seems the wrong thing to do, even post-profit warning.

Rough Trade aren’t afraid to tell customers what to like; to be active in that recommendation, even operating subscription schemes that send customers the specific tracks Rough Trade think they should be listening to.

Comment: Customer choice should be curated not confusing

Unfettered choice without curation, inspiration and discovery is paralysing. Retailers should make it easy for people to buy.

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