Health and beauty retailer Boots has unveiled a glitzy Christmas ad, which highlights its beauty gift collection for the festive season.
The 60-second spot, directed by Joseph Khan, features a blue firefly on a journey through various Christmas scenes.
The ad, which debuted on TV yesterday, highlights brands sold at the US-owned retailer including Soap & Glory, Champneys, Liz Earle, Jack Wills, Reiss and Superdry.
Khan has previously directed videos for pop stars such as Britney Spears and Taylor Swift.
The ad’s soundtrack is a cover version by pop singer Jessie J of the 1950’s song ‘(Everybody’s Waitin’ for) The Man with the Bag’.
The hashtag accompanying the campaign is #DiscoverMore
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