Karen Millen has relocated its London Covent Garden store, which will act as a bridge between its flagship and high street stores.

Karen Millen is relocating its Covent Garden store

The shop, which opened today, houses the fashion retailer’s latest collections and is located in a larger site that will allow Karen Millen to feature concepts that are being implemented its New York and Knightsbridge flagship stores.

The branch has moved into a 2,650 sq ft store on James Street, the same road the previous Karen Millen was on.

Mike Shearwood, chief executive of Karen Millen, said: “Covent Garden is an iconic site and a strong trading location for us, particularly as it attracts a high level of international visitors.

“We have created a light and relaxed aesthetic within our new store, which allows us to deliver an enhanced client experience, alongside our latest spring/summer collection.”