Fashion etailer Finery has agreed a concession deal with department store John Lewis. We take a closer look at the online business.

• Finery was launched in February 2015 by Nickyl Raithatha, alongside former Asos fashion director Caren Downie and ex-Topshop chief designer Emma Farrow.

• It reported £5m sales in the first 12 months of trading.

• Despite hitting the market only a year ago, the womenswear etailer has built up a strong following, attracting 100,000 customers since launch and 14,800 Instagram followers.

• Finery’s latest collection will be available in concessions in six John Lewis stores, following a successful pop-up trial over Christmas at the department store’s Birmingham Grand Central flagship.

• The concessions will mark its first foray into bricks-and-mortar stores.

• Finery’s proposition is focused on design and affordability, with prices ranging from £6 for a pair of socks to £345 for a leather coat.

• The online retailer’s chief executive and co-founder Raithatha previously worked in finance, including at investment bank Goldman Sachs and hedge fund Arrowgrass Capital.

• Finery uses the fashion credentials of its senior team as a selling point. Its transactional website features product recommendations from Downie and Farrow, as well as its head of buying Rachel Morgans, formerly head buyer at Asos.

• Raithatha insisted he has no plans to expand into standalone bricks-and-mortar stores, but said Finery is considering further concessions.