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What is classed as price fixing DOES go on in the UK retail market - anyone saying different does NOT work in the industry FACT.
If you look at the big 4 for example when its a supplier funded activity be it half price / bogof as 2 marketing examples suppliers fund it , this is in agreement that it has focal place etc etc...just look at tesco with its rebates from suppliers its a tool kit suppliers use to flood the market with product be it P&G or Rickett...look at JML - ANOTHER price led by suppliers to suit ITS tv advert..get the idea...the list goes on.

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