Rajat Kataria
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Comment on: H&M to go online in the UK
H&M could benefit from benchmarking against the best online/multichannel businesses in UK and learn from mistakes that others might have committed so as to get their online strategy right. Core to that would be to select a ‘Technology Agnostic’ partner who could help them to select a tool which is right for their unique business rather than following the herd. It also has an opportunity to raise the bar by offering services online to increase conversions and offer exceptional overall customer experience.
