River Island opened its first Swedish store in Stockholm on Saturday in the Gallerian shopping mall.

The fashion retailer will trade across its 1,170 sq m shop located alongside retailers including Hollister, Vera Moda, Jack & Jones, H&M and Clas Ohlson .

River Island operates across 320 stores in 14 countries.

A River Island spokesperson said: “We believe that Gallerian will offer us the best stage to launch to the fast growing Swedish market, with its impressive footfall and central location.

“A key focus for us at River Island is for fashion to be fun. Design is at the heart of our business and our entire product range is designed by our 100 strong in-house design team. We also work with up-and-coming designers delivering unique capsule collections to our customers each season, all of which will appeal to Gallerian’s trend conscious catchment.”

River Island hopes the store will benefit from Gallerian’s ability to attract 50,000 shoppers a day.

Karolin Forsling head of retail and development from property owner and developer AMF Fastigheter said: “We see River Island’s iconic offer as a perfect match for Gallerian’s ‘fast fashion’ concept.

“There is currently unprecedented demand for prime space in central Stockholm, as both national and international brands look to tap into high consumer numbers and increased retail spend.”