TV Shopping
News about TV Shopping
TV Shopping News
B&Q to create emotional link with Unloved Rooms adverts
DIY retailer B&Q is to launch a marketing campaign designed to create a more emotional connection between its brand and customers and put the retailer “front of mind” as a source of advice and inspiration.
Ofcom launches probe into TV shopping channels after customer complaints
Ofcom has launched a probe into two TV shopping channels over claims that shoppers are being misled by sales offers.
Argos to axe its TV shopping channel as it focuses on digital
Argos is to close its TV shopping channel less than two years after its debut as it focuses on building its digital business.
TV Shopping In Depth
Analysis: Lessons from the UK’s fastest growing retailers
Zolfo Cooper’s report on the UK’s 10 fastest growing retailers reveals lessons for the rest of the industry.
Oracle Retail Week Awards: Marks & Spencer makes Shwopping splash
Marks & Spencer’s Shwopping initiative with Oxfam has been awarded the Corporate Social Responsibility Initiative of the Year.
Lovehoney: Making the most of TV publicity
TV fame is just the beginning for Lovehoney’s journey to fulfillment.
