Amazon fended off competition from Apple and Argos to claim the top spot in a ranking of the retailers with the most online traffic, according to figures from IMRG.

The inaugural IMRG Top 50 retailer ranking, compiled by comScore, ranked Apple and Argos as second and third respectively for the month of July, while the supermarkets also performed strongly with Tesco pipping Asda to fourth spot.

Holiday websites performed strongly in the rankings after the travel sector recorded its strongest July performance since 2010.

IMRG managing director Graeme Howe said: “It is not a surprise to see travel websites such as Expedia and EasyJet in the list, as it reflects the travel sector’s strong performance in our latest e-Retail Sales Index.”

 

RankingBrand
1Amazon UK
2Argos
3Apple
4Tesco
5Asda
6Next
7Marks & Spencer
8Asos
9Netflix
10National Rail
11John Lewis
12Trainline.com
13AVG
14B&Q
15Debenhams
16Thomson
17Expedia
18easyJet
19Boots
20SportsDirect.com
21Currys
22Ryanair
23Thomas Cook
24O2
25Ticketmaster UK
26New Look
27Very
28LastMinute.com
29Ikea
30Sainsbury’s
31Homebase
32Travel Republic
33River Island
34Premier Inn
35On the Beach
36British Airways
37Screwfix
38House of Fraser
39Hewlett Packard
40Halfords
41eDreams
42Littlewoods
43PC World
44Wickes
45Travelodge
46JD Sports
47Matalan
48Boohoo
49Cineworld
50National Express

The rankings are based on website visitors and ranks only transactional websites, meaning price comparison websites and marketplace websites including eBay have been excluded from the list.

Mike Read, managing director of comScore UK, said: “For retailers, online is an increasingly important channel throughout the entire customer experience – from building awareness to purchase and every step in between. “

The IMRG says it has released the Top 50 retailer ranking by popular demand and will issue it every quarter.