Mobile retail and m-commerce
News about m-commerce and mobile marketing in retail, including SMS text-and-reserve and iPhone apps
Mobile retail news
Asda has ploughed money into its digital operations while throwing its weight behind a sustained low-price strategy amid a grocery market awash with promotions.
Asos’ profit before tax surged 18% to £27.2m in the half year to February 28, 2013, as it reaches six million customers worldwide.
Tesco has opened an office in London’s trendy Shoreditch to house a team of mobile app developers.
Mobile in depth
Argos is six months into a five-year transformational plan. Managing director John Walden talks to Rebecca Thomson about the retailer’s journey to become a digital leader.
What’s been the biggest breakthrough in multichannel retailing in the past five years?