ICM Consumer Survey – Differentiation

  • Published: 30 May 2008 16:57
  • Last Updated: 25 July 2008 12:16
  • Reader Responses  

ICM Research interviewed a random selection of 1,010 adults aged 18 and over by telephone between May 23 and May 25, 2008. Interviews were conducted across the country and the results have been weighted to be nationally representative of the profile of all adults.


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