J BAMFIELD
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Comment on: Consumer loyalty to own-brand products here to stay
I wonder how true this really is? In the early 80s, there were many commentators explaining that the rise in 'generics' (remember those?) meant that retail power had definitely passed out of the hands of manufacturers of consumer brands. Now the onset of recession has brought those opinions to the fore again. I would have thought that retailers need a careful balance of proprietary brands and own-brand merchandise. The positioning and strength of proprietary brands v. own-brand will alter when the recession is over, but it is unlikely we will be in own-brand paradise. Brands are successful for a reason and we will increasingly see over the next 12 months the onset of what we term 'frugality fatigue'. Time will tell who is right. Prof Joshua Bamfield Director, Centre for Retail Research, Nottingham
