Home improvement retailer Praktiker relaunches
Home improvement retailer Praktiker has relaunched its store in Kaiserslautern, in the southwest. The store features a new pricing structure, better product descriptions and more services. The retailer has divided its lines into three segments. Entry-level products are branded ‘Budget’ with middle items ‘Praktiker’ and high-end goods consisting of A-brands. The structure is also highlighted using colour co-ordination on the shelves.
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