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Innovation Tracker

US retailer Wayfair has been trialling the feature

Google to allow consumers to buy products via YouTube ads

Google will allow consumers to buy products from within video ads on YouTube by adding a ‘click-to-shop’ feature.

Amazon\'s drones will prove a fad, argue tech experts

Experts predict what supply chain tech is a fad and what is here to stay

Drones are a fad and RFID has proved a hit argued tech experts at Retail Week’s Supply Chain Summit. Find out what is a hit or a miss.

Facebook may open up the WhatsApp messaging platform to retailers

WhatsApp considers allowing businesses to message users on app

Facebook-owned Whatsapp is considering allowing businesses to use its platform to contact users in a move that could open up new marketing channels to retailers.

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