The Marketing Mix
Singing marketing’s praises
The four articles in this supplement show just some of the ways retailers have varied their use of marketing channels and tools to make their investment work harder.
From our sponsors
Know your customer
Retailers have to ensure their knowledge on customers and store locations enables them to achieve the best possible return on investment, says CACI’s Jonathan Burston
The Marketing Mix
Marketing budgets: Something to shout about
Despite the uncertain outlook some argue that it is more important than ever to advertise your business, writes Liz Morrell
PoS marketing: The yellow card?
In the world of point of purchase, cardboard signage has always been the preferred method of communication, but is digital media changing this and expanding the possibilities? John Ryan reports
Virtual research
Next has used social media not just as a marketing tool, but also as a way to provide feedback on whether it is using channels such as Facebook as effectively as possible, finds Joanna Perry
Email marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
